This presentation will explore the importance of providing students, faculty, and staff with an innovative, web-based platform for owning, managing and migrating the digital work they create over the course of their academic careers. What's more, this platform is not a vendor-driven product, but an ecosystem of open source applications that must be central to their critique and creation of the digital world. It's the backbone for a broader, curricular-wide push for cross-disciplinary digital fluency. In essence, the platform undergirding the pioneering work of Domain of One's Own at Mary Washington is the open web. More than a learning system or publishing platform, UMW Domains recognizes and codifies the importance of digital agency for each and every learner on campus, and provides the means of enabling this for each individual at scale. The impact of the global information network on our campus community is not imagined or inferred, it is intentionally designed and cultivated. Welcome to the digital liberal arts, and the emergence of the indieweb in higher ed. Can you grok the future?